Key Takeaways:
- Fox Corporation is integrating Kalshi prediction market data across FOX News, FOX Business, FOX Weather, and FOX One starting April 7, 2026.
- Kalshi, which draws millions of monthly visitors with roughly 70% coming only to view forecasts, gains exposure to Fox’s nearly 200 million monthly viewers.
- Fox joins CNN and CNBC in embedding Kalshi data, signaling prediction markets are becoming a standard tool for U.S. news coverage.
Fox Corporation Brings Kalshi Crowd Odds to Linear TV and Streaming Platforms
The deal covers FOX News Channel, FOX Business Network, FOX Weather, and FOX One, the company’s direct-to-consumer streaming service. Kalshi‘s crowd-sourced probability forecasts will appear on-screen alongside traditional polling and expert analysis, giving viewers a market-based data point on political, economic, weather, and cultural stories.
Kalshi, founded in 2018, operates as a CFTC-regulated prediction market where users trade real money on the likely outcomes of events. The platform positions itself as the largest legal prediction market in the United States. According to the company, it draws millions of monthly visitors, with roughly 70% arriving to view forecasts rather than to place trades.
The commercial nature of the deal gives the prediction marketplace consistent exposure across Fox’s audience. FOX News Media reaches nearly 200 million people each month, making Fox the largest U.S. news network to embed Kalshi data so far.
Tarek Mansour, co-founder and CEO of Kalshi, said the usage numbers speak to what the platform has become. “More people are watching Kalshi’s forecasts than trading them, which says a lot: our data effectively complements news and polls,” Mansour said.
The Kalshi executive added:
“As misinformation grows more common, Kalshi offers accurate, unbiased data to help people better understand what’s going on in the world.”
Paul Cheesbrough, CEO of Tubi Media Group and the executive overseeing FOX One, said prediction markets have become a core data source for live content. “By integrating Kalshi’s real-time data into our fast-growing streaming platform FOX One and across FOX News Media’s leading networks, we’re giving audiences both deeper insights and a more engaging way to follow the stories that matter most,” Cheesbrough said.
Fox will not use Kalshi data for election coverage. The network maintains its own dedicated polling and election analysis teams. Sports coverage is also excluded from the initial rollout, though expanded use has not been ruled out.
Prediction markets gained wide attention after the 2024 U.S. presidential election, when they frequently outpaced traditional polls in accuracy. Since then, their data has been cited by politicians, referenced by the Federal Reserve as valuable to researchers and policymakers, and adopted by several news organizations.
Fox follows CNN and CNBC, both of which have existing Kalshi integrations. Rival platform Polymarket has struck data deals with Dow Jones, parent company of The Wall Street Journal, among others. Yahoo Finance and Google have also incorporated prediction market data into their products.
The integration places crowd-sourced probability data directly into linear television and digital broadcasts, a format that previously relied on polls, analyst commentary, and network-produced graphics. For viewers, the addition introduces a layer of accountability: traders put real money behind their forecasts.
FOX News has ranked as the top cable news network for 24 consecutive years. FOX Business holds the top spot among business cable channels. The Kalshi integration is aimed at strengthening both, while supporting audience growth on FOX One.
Advanced talks between Fox and Kalshi were reported in March 2026. The integration went live or began its rollout on Tuesday.
