With the emergence of the “play-to-earn 2.0,” or the clicker games within the Telegram Mini-Apps Ecosystem with promised crypto airdrops, many players only play the games because of the promised airdrop and discontinue playing after the airdrop rewards have been distributed.
What’s the significance: A blockchain project executive listed down the reasons why it happens, and which Telegram-based game developers can consider to avoid this type of scenario. [Read More: List of Free Telegram Games with Potential Airdrop – Tap To Earn Games]
About the Analyst: He is Andrew Saunders
- He is the Chief Marketing and Growth Officer at SKALE, an Ethereum-compatible modular AppChain network designed to scale gaming, AI, and high-performance dapps.
- He previously served in executive positions at Arbitrum and Hashflow.
- He was also part of the leadership teams at Amazon, NBCUniversal, and Creative Artists Agency.
By the numbers:
- 950 million: Telegram’s monthly active users.
- 300+ million: Reported average number of Telegram users who play tap-tap games.
- $27 million: Telegram game Catizen earned from in-app purchases.
- 35 million: Total players of Notcoin, another Telegram game.
- For Treasury: 15%
- For Team: 20%
- For Investors: 10%
- For Advisors: 7%
Reason 1: According to Saunders, Telegram-based games are undeniably good at attracting new users as these games can be accessed easily without needing to download another application.
- Attracting a large number of players is because of this low-barrier entry and a promise of airdrop.
- However, the executive sees that these games lack the depth needed to sustained long-term engagement.
This easy accessibility aligns well with the growing trend of users seeking quick, rewarding experiences, similar to the model seen in platforms like Roblox where users can monetize their in-game creativity. This presents a significant challenge: While they are exceptional at onboarding users, their retention strategies must evolve to maintain user interest beyond the initial allure.”
Andrew Saunders, Chief Marketing and Growth Officer, SKALE
Reason 2: Tap-to-earn games also generally lack complexity in their gameplay, Saunders stressed.
- It is because the simple mechanics of just tapping the screen to farm points fail to offer the engaging and immersive experiences needed to sustain long-term interest, he explained.
- Saunders then highlighted that because of these simple game mechanics, limited user retention and minimal progression are produced beyond initial excitement.
“Gamers seek engaging, high-quality experiences that provide genuine enjoyment and meaningful progression. Gaming is emerging as a prime example of how Web3 technologies can be utilized effectively, emphasizing the need for immersive and valuable gameplay rather than mere speculative rewards and little reason to stick around otherwise.”
Andrew Saunders, Chief Marketing and Growth Officer, SKALE
Reason 3: Saunders gave emphasis on the fact that game developers should aim for long-term success rather than attracting users for an airdrop.
- To achieve long-term success, he advised that developers should focus on creating games that are entertaining and offer lasting value and interaction.
- Game developers should also not be content with just attracting the attention of the public by offering easy rewards and engaging mechanics, but also through offering a “superficial design.”
“To revolutionize the gaming experience, developers must create games that not only offer instant rewards, but also incorporate deeper, more engaging gameplay to ensure long-term player retention and satisfaction. The future of Web3 gaming hinges on this evolution, promising a dynamic and immersive experience that transforms casual play into sustained engagement.”
Andrew Saunders, Chief Marketing and Growth Officer, SKALE
This article is published on BitPinas: Analyst Explains Telegram Tap Tap Games Could Be Falling Short
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